Truth in Advertising
Have you seen those IBM commmercials where the guys are in Paris and look around and see things like "wireless internet" and "deals being closed?" Those always make me laugh. Having worked for IBM, I can say that behavior is exactly what IBM would like their ideal employee to do. Even if they weren't in Paris on business, the ideal IBM-er would sit in a sidewalk cafe and see, not history, art, beauty, or romance, but commerce, technology, and non-stop business. At last, truth in advertising. They're not kidding when they use the slogan "on-deman business," because when IBM demands it, you do business, dammit!