I think the Catholic Church missed out on a goldmine yesterday by not selling the naming rights to the new Pope. Here in America, where everything is for sale, we've become accustomed to baseball teams playing, not in "Candlestick Park," but in "SBC Park." We've got Network Associates Colessium, Monster Park, and other atrocious locations.
Imagine how much money the Church could have received, and how much good could have been done in poor parishes around the world, by selling the Pope's name. Imagine Virgin Megapope! Pope EXXON. And, my favorite, iPope.
Sigh...if only they'd put some thought into this, they'd be richer than they already are.