Now With Platypus Liver!
I find cosmetics marketing hilarious.
First off, I don't really understand it. Aside from an insane high school addiction to root beer lip gloss I've never worn make up. The only so-called beauty product I buy is moisturizer.
But most women wear cosmetics and advertising it is a huge market. But what gets me is when they suddenly announce that an ingredient you never heard of or never knew would make you beautiful is suddenly touted in TV ads.
Now with Platypus Liver! They'll proclaim. Really? Who knew platypus liver was good for you? The big thing seems to be random oil. New Like Me Mascara enriches your lashes with Aspidistra Oil. What the heck is aspidistra oil when it's at home?
Men's products don't seem to suffer from the same problem. You never see an ad for shaving cream that's now made with trout scales or oak cream.
And since I'm on a rant (and when am I not?) what is it with too many made-up flavors. Nothing is chocolate anymore. It's Belgian Chocolate Creme Originale. Vanilla Bean Tahitian. There's always one weird geographic reference, I suppose to make it more cosmopolitan. But it's too much. Canadian Caramel Dream is not a flavor. It's a stripper.