Thursday, September 18, 2008

Stop the music
Pet peeve time. I hate, with a passion bordering on loathing, when good music is used for bad commercials. It's not much better when the commercial doesn't suck, either.

My latest is the 70's anthem "Get Together" (by the Youngbloods) now being used for a Luvs diaper ad. Now it's not one of the great songs of all time, but it was one of those seminal flower children songs that deserves better than to be used as a background in which a bunch of creepy, animated, diaper-wearing freakbabies frolic in a creepy, animated world. It's the kind of song that brings to mind memories of road trips, open windows blowing your hair, good friends singing along to any song they know the words to. Stopping at that stop sign at the bottom of the mountain, the scent of hot sage filling the car, and the radio cranked up.

But's now the soundtrack to a diaper ad. (And, for the record, those of us who choose not to have children do not find diaper ads cute! Everybody got that? Not cute!)

There are thousands of crappy, unemployed so-called musicians around the world, many of whom would be happy to compose something just for your product for a lot less than you'd have to pay for the rights for a classic song. So stop fucking with our good memories.

(Oh my freaking god, the ad is on now!!!) I must go lay down.


The Foreigner said...

I loved the song 'Killing the Blues' from the latest Robert Plant/Alison Krauss album 'Raising Sand'. Atleast until I saw it being used for a TV ad for JC Penney..

mama d said...

Oh, the irony of judging the placement of a song with the chorus:
C'mon people now
Smile on your brother
Ev'rybody get together
Try to love one another right now